Price structure

Especially in the field of online fieldwork (sample-only) the price is an important factor. As the Netherlands have a (very) high 'panel intensity', the competition is high. The costs for online fieldwork (RFQs) are usually determined by three factors: the required Number of interviews (N), the percentage (within the target group) that meets the determined criteria (IR, Incidence Rate) and the Length of the Interview (LOI). In this way, the Cost per Inquiry (CPI) is determined. The IR is the IR of the target group insofar as is possible to describe it in terms of sex, age, education level and zip code. In other cases you can request an indication of the costs at: .

As a service for you, you can calculate the costs of your request below. Although this is only an indication of the costs, this usually suffices in a tender stage. Attention: you can only use the price calculator if your target group consists of consumers (and not companies; the so-called B2B requests). You can use the required sample size with our sample size calculator.

No rights can be derived from the indications of the costs. The price calculator does not indicate the feasablity of a request. Please make sure to always check the feasablity by sending your request to .

Use the same e-mail address to request a login and start using our handy price calculator today.