History of the panel
Panel Inzicht's panel started in 2000 when three smaller panels were combiend, resulting in a flying start. As one of the first (large scale) panels in the Netherlands, the panel soon surpassed the amount of 100.000 members. This growth was, and is, mainly accomplished by the 'tell a friend' principle, but also by means of targeted banners, email campaigning, text links and a network of carefully selected (media) partners. We used the same approach in Belgium and in France. In order to guard the panel's diversity, we actively recruit specific groups (such as the elderly). In this way, we are able to take care of the most diverse, specific research requests. The combination of a lot of background information about our panel members and the large size of our panels make us an interesting partner in online fieldwork (sample-only).
Representativeness
In order to be, and to remain, an interesting partner in online fieldwork, representativeness is a precondition. Many researches require representativeness regarding sex, age, region, income and level of education. Naturally, we understand this, and we are able to deliver representative samples. Of course this does not only apply to, for example, a representative sample of the Netherlands, but also to smaller, more difficult requests. However, the smaller and the more specific the request is (RFQ), the more difficult it becomes to guarantee representativeness.
Privacy
We see our members' privacy as a high priority. Our members form our panel, and without our panel we cannot be successful in this market. It is for this reason that we follow a strict privacy policy. All (profile) information of our members is strictly confidential and is never disclosed to third parties without their express written consent. It is not possible to enrich a dataset afterwards with so-called sociodemographic variables such as income, sex and age. All these quetions must be included in the questionnaire, so that members can decide whether or not they wish to disclose this information.
Technique
The technical coordination before, during and sometimes after a research process is very important for its successfulness. One often has to deal with several redirects, parameters and variables that need to be enclosed, forwarded, captured and written correctly. In this context, 95% of surveys work with dynamic links, but our system can also handle static links. Because of our thorough technical knowledge in this area, here too we can be a good partner, providing you with advice when you need it. We have recently automated our reward system, which is a good indication of our progressiveness in this area.
