: The organizing procedure that allows for the collection of data to be analyzed. The process involves recording, classifying, sorting, summarizing, calculating, disseminating and storing data.
: Statistics that describe a population's objective or quantifiable characteristics. Examples of demographics include age, sex, birth and mortality rates, income, marital status, occupation, and household characteristics.
: A quantitative variable that has a set amount of possibilities as opposed to continuous variables which have an infinite set. An example would be the number of individuals in a family.
: The amount of money that individuals have after removing taxes and other required payments. Disposable income is then available to spend as the consumer wishes. See also discretionary income.
: This is the amount of respondents that start a research survey, but these respondents cannot be identified as completing the survey, being screened out, or are members of the over quota.
: ESOMAR is the European based international association of market researchers. Amongst many other activities, ESOMAR issues guidelines on the conduct of market research, and these guidelines are binding on its members. These guidelines include sections on using the Internet for market research.
